An owner's case study, not a customer result
narwhalapi.com is our own site. We chose the work, wrote the pages and checked Search Console data ourselves. No SearchSeal customer is involved, and this page should not be read as a customer result. It shows the method on a site where we can see every number and publish the ones that matter.
A broad API, a lot of possible searches
Narwhal’s broad market data coverage gives it many possible searches to appear for. Developers look for a data API by asset, by data type and by the name of a provider they already know. Most of those searches are crowded. Some are not, and the work is telling the two apart before writing anything.
We began with the leading sites in each part of the category and the queries reaching them. A query was worth a page when the searcher was choosing a provider, when page one was made of pages we could match or beat on plain facts such as coverage, limits and price, and when the search engine already showed us for it now and then. A query that only wanted a rival's own login or docs page was skipped.
Two groups emerged. One was rival-name searches, where someone types a known provider's name with words like alternative, free or API. The other was plain API searches for a specific kind of data. SearchSeal applies the same reasoning to AI answers, by listing the questions where a rival is named and you are not.
What we built and how it was indexed
We wrote comparison pages, alternatives pages and roundups for those searches. Each page answers the searcher's real question first, such as how two providers differ on coverage or what a free plan includes, and keeps the facts in readable text and tables. Search engines and AI tools both need what these pages offer: a clear, checkable answer.
From 12 Oct 2026, we rolled out indexing in paced batches through Google Search Console, the Bing sitemap and IndexNow submissions, rather than all on one day.
The observed numbers
We checked the figures below on 18 Oct 2026 in a read-only view. All of them come from the same source and window.
| Metric | Observed value | Source | Window |
|---|---|---|---|
| Google clicks | 265 | Google Search Console, web search | 18 Sep to 15 Oct 2026 |
| Google impressions | 32.2K | Google Search Console, web search | 18 Sep to 15 Oct 2026 |
| Google average position | 10.3 | Google Search Console, web search | 18 Sep to 15 Oct 2026 |
| Queries with 10+ impressions, among the top 1,000 Google shows | 187 | Google Search Console, web search | 18 Sep to 15 Oct 2026 |
| Of those, queries averaging a page one position | 139 | Google Search Console, web search | 18 Sep to 15 Oct 2026 |
Impressions and clicks were climbing from early October. Over the 28 days, the site earned 32.2K impressions in Google web search and 265 clicks, with an average position of 10.3.
We are proudest of the breadth. Google shows up to 1,000 queries for a site in this report. Of those, 187 had 10 or more impressions, and 139 of the 187 averaged a position on page one. That spans many separate searches rather than depending on one lucky query.
AI assistants
narwhalapi.com does not yet track AI signup attribution, so we make no claim about signups from ChatGPT or other assistants. The goldprice.dev case study includes AI referral, crawl and signup figures for a site where we do record them.
What this does not show
- It does not prove the pages caused the results. These are observed numbers, and before and after movement does not prove causation. Search engine updates, seasonality and rival site changes can all affect these figures.
- The climb began in early October, before the paced indexing rollout started on 12 Oct 2026. The rollout cannot explain its start; only the window’s last few days follow the rollout.
- Average position is an average over many searches, not a fixed rank. Page one for one person may be page two for another.
- The query counts cover the top 1,000 queries Google shows, not every query the site appeared for.
- It says nothing about Bing, AI citations or signups for Narwhal. Those are not part of this case study.
- One site in one niche is not a forecast for yours.
Who ran this work
We did this on our own site, using the approach we build into SearchSeal. SearchSeal and Narwhal are owned and operated by Nusantara Ventures, LLC. Read this page as an owner's account. If you want to try the same analysis on your own site, start with Search Console and the free check.