News & Insights

Strategies, insights, and playbooks for dominating your brand visibility across ChatGPT, Claude, and other language models.

SearchSeal is Live
Case Study

SearchSeal is Live

Track what AI platforms say about your brand. Launching today so I can spend Valentine's Day with my wife tomorrow.

February 13, 20264 min read
Case Study

We Ran Our Own Playbook: One Day of GEO Work on a Fintech Brand

We applied the full AI-visibility checklist to Pancake, a backtesting platform built by our team. Here is everything that shipped in one day, and what each piece is for.

June 11, 20265 min read
Playbook

Comparison Pages Are the Most-Cited Format in AI Answers — Write Honest Ones

Comparative listicles and vs-pages dominate AI engine citations. The counterintuitive part: the more honestly you describe your competitor, the more citable you become.

June 11, 20264 min read
Playbook

How to Get Cited for 'Best X' Questions Without Lying

Your customers ask AI "what's the best…" thousands of times a day. The page that wins the citation is usually the one that refuses to name a single winner.

June 11, 20264 min read
Playbook

llms.txt, Markdown Twins, and Cite-As Headers: Which Machine Surfaces Actually Matter

An honest ranking of the machine-readable surfaces brands are shipping for AI visibility — including the one that gets almost no traffic but is still worth it.

June 11, 20265 min read
Playbook

Your Bing Webmaster Account Is Secretly Your ChatGPT Dashboard

You cannot ask ChatGPT for analytics. But its search layer leans on Bing's index — which means Bing Webmaster Tools is the closest thing to ChatGPT Search Console that exists.

June 11, 20264 min read
Your Intro Paragraph Determines Whether AI Search Engines Cites You
Playbook

Your Intro Paragraph Determines Whether AI Search Engines Cites You

44.2% of LLM citations come from the first 30% of a page. Your intro paragraph is your best shot at getting cited by ChatGPT and Perplexity.

February 28, 20265 min read
Why Your Google Rankings Are Up But Your Traffic Is Down
Playbook

Why Your Google Rankings Are Up But Your Traffic Is Down

Google AI Overviews now reduce clicks by 58%. Your rankings aren't broken, the click economy is. Here is what to do about the great 'decoupling'.

February 28, 20265 min read
AI Search KPIs: What to Measure When Clicks Don't Matter
Playbook

AI Search KPIs: What to Measure When Clicks Don't Matter

93% of AI Mode sessions end without a click. Traditional SEO metrics are breaking. Here are the new KPIs that matter for AI search visibility.

February 27, 20265 min read
Hotel SEO in 2026: Why AI Visibility Is Now Essential
Playbook

Hotel SEO in 2026: Why AI Visibility Is Now Essential

Hotel SEO in 2026 isn't about ranking on Google. It's about getting recommended by AI. Here's a checklist for hotel marketers.

February 27, 20263 min read
SearchSeal - Impressionist painting of a grand hotel facade at sunset
Guide

The Hotel Marketer's Guide to AI Search Engines

Travelers ask ChatGPT for hotel recommendations before checking Booking.com. Learn how to get your hotel recommended by AI search engines.

February 26, 20265 min read
Perplexity Abandons Ads and What That Means for AI Visibility and GEO
News

Perplexity Abandons Ads and What That Means for AI Visibility and GEO

Perplexity killed ads to protect user trust. ChatGPT launched them the same week. AI search is splitting into two camps, and your GEO strategy needs to account for both.

February 20, 20264 min read
Why PR Agencies Need AI Visibility Tracking in 2026
Playbook

Why PR Agencies Need AI Visibility Tracking in 2026

77% of users now search on ChatGPT. PR agencies need to track what AI says about their clients. Compare SearchSeal, Peec AI, Semrush for agency workflows.

February 16, 20265 min read

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