Why PR Agencies Need AI Visibility Tracking in 2026

77% of US users now use ChatGPT as a search engine. 24% prefer it over Google. Your clients' buyers are asking AI for recommendations before they open a browser.

This is happening now. And it is changing how SEO and AI search work together.

The Blind Spot in Every PR Report

A client asks: "What does ChatGPT say about us when someone asks for recommendations in our category?"

You have no answer.

You can show media clips, backlinks, trade publication coverage. You can prove the coverage landed. But you cannot show what happens when 800 million weekly ChatGPT users ask for product recommendations.

76% of marketers say appearing in AI answers is essential this year. Two thirds plan to increase their AI visibility focus. Your clients are thinking about this. They just haven't asked yet.

Agencies that answer "what does AI say about you?" win pitches. Agencies that cannot lose them. Not sure why some brands disappear from AI results? Read why brands go invisible in AI search.

What AI Visibility Tracking Measures

AI visibility tools monitor how brands appear when people ask ChatGPT, Gemini, Perplexity for recommendations. They measure four things.

Mentions. Does your client appear when someone asks "best project management software" or "top PR agencies in New York"?

Sentiment. When AI mentions your client, is the framing positive, negative, neutral? Does it position them as premium or budget?

Share of voice. How often does your client appear compared to competitors? If a competitor shows up in 40% of relevant prompts and your client appears in 10%, that gap is lost revenue.

Sources. Which websites does AI cite when generating answers? This tells you where to focus earned media.

Learn more about how AI visibility scores work.

3 Tools for PR Agencies

Agencies need multi-brand dashboards, team access without per-seat costs, coverage across multiple AI platforms. Here are three options.

1. SearchSeal

Best for: PR agencies managing multiple client brands

SearchSeal was built for agencies. The product reflects agency workflows.

Multi-brand dashboard. Track all clients from one interface. No switching accounts. Agency plans support up to 6 brands with dedicated workspaces.

Unlimited team members. Pro and Max plans include unlimited seats. Add account managers, strategists, clients without per-user costs.

Six AI platforms. SearchSeal tracks ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek. All included at base price. No add-on fees.

Content recommendations. SearchSeal analyzes sources AI cites for competitors. It recommends specific content to create, publications to target, citation gaps to close.

Pricing:

• Starter: $80/month for 1 brand, 50 prompts
• Pro: $180/month for 3 brands, 150 prompts, unlimited team
• Max: $400/month for 6 brands, 300 prompts, unlimited team

Verdict: The only tool built for agency workflows at agency pricing. Multi-brand and unlimited seats make it practical for shops managing multiple clients.

2. Peec AI

Best for: Single-brand tracking with clean reporting

Peec AI is the most established player in the space. Clean interface, prompt-level tracking, solid fundamentals.

Prompt-first design. Everything organized around specific questions people ask AI. Clear visibility into which prompts surface your brand.

Three core metrics. Visibility, Position, Sentiment. Simple enough to explain to clients without technical background.

Evidence exports. Screenshots and source data for client presentations.

Pricing:

• Starter: €89/month (~$95) for 25 prompts
• Pro: €199/month (~$215) for 100 prompts
• Enterprise: €499+/month for 300+ prompts

Base plans cover ChatGPT, Perplexity, Google AI Overviews. Gemini, Claude, others require paid add-ons.

Verdict: Solid for single-brand monitoring. No multi-brand dashboard creates friction for agencies. Add-on pricing for platforms increases costs.

3. Semrush AI Toolkit

Best for: Teams already using Semrush for SEO

Semrush added AI visibility to their SEO platform. Big brand, enterprise infrastructure, integrates with existing SEO tools.

Bundled with SEO. AI visibility sits alongside keyword tracking, backlink analysis, competitive research. One dashboard for SEO and AI visibility.

Strong data. 130M+ prompts in their database across eight regions. Daily tracking on selected prompts.

Brand recognition. Semrush is a known name. Easier to justify to clients who trust the brand.

Pricing:

• AI Toolkit: $99/month per domain
• Semrush One: $199/month for full SEO suite + AI visibility
• Enterprise: Custom pricing

Verdict: Good for SEO teams adding AI visibility to existing workflows. Priced per domain with no multi-brand dashboard. Awkward for agencies tracking multiple clients.

See more options in our complete guide to GEO tools for agencies.

Comparison

Feature	SearchSeal	Peec AI	Semrush
Starting price	$80/month	€89/month	$99/month per domain
AI platforms included	6 (all plans)	3 (add-ons for more)	7
Multi-brand dashboard	Yes (up to 6)	No	No
Unlimited team members	Yes (Pro+)	Yes	No
Content recommendations	Yes	Limited	Yes
Best for	Agencies	Single-brand	SEO teams

The Bottom Line

AI visibility is not optional for PR agencies in 2026. Your clients' reputations are shaped by AI systems whether you track it or not.

For agencies managing multiple brands, SearchSeal is the clear choice. Multi-brand dashboard, unlimited team members, six AI platforms, lowest starting price. Built for how agencies work.

Try SearchSeal free →

Want to improve your clients' visibility today? Start with 10 ways to improve ChatGPT visibility.