Update: Best GEO Tools for Agencies in 2026
The top AI visibility and GEO tools built for agencies. Compare multi-brand dashboards, white-label reporting, and pricing for managing client AI visibility.
TLDR: Agencies need GEO tools that handle multiple clients without per-seat pricing insanity. SearchSeal offers white-label reports and multi-brand support starting at $99/month. Otterly.ai is great for simplicity. Semrush works if you're already paying for their SEO suite. Skip enterprise tools unless your clients have enterprise budgets.
Your clients are starting to ask why their competitors show up in ChatGPT and they don't. If your agency can't answer that question or offer a solution, someone else will. Here are the best GEO tools for agencies managing AI visibility across multiple brands.
Why agencies need dedicated GEO tools
Generative engine optimization (GEO) is becoming a standard part of the marketing stack, and agencies that offer it early will win clients from those still focused only on traditional SEO. But managing AI visibility for multiple clients requires different tooling than what an in-house team would use.
You need tools that support multiple brands from a single account, offer reporting you can share with clients without embarrassment, and don't charge you per seat for every team member who needs access. Most AI visibility tools were built for in-house teams and fail on at least one of these requirements.
What to look for in an agency GEO tool
When evaluating GEO tools for agency use, prioritize these features:
- Multi-brand dashboards: You need to manage 10, 20, or 50 clients from one account without logging in and out constantly or paying for separate subscriptions for each.
- White-label or brandable reports: Client deliverables should look professional and ideally carry your agency's branding rather than the tool's logo plastered everywhere.
- Scalable pricing: Per-seat pricing kills agency margins. Look for unlimited team members or flat-rate plans that let your whole team access the platform.
- Fast client onboarding: You can't spend three hours setting up tracking for each new client. The tool should let you add a brand, configure prompts, and start monitoring within minutes.
- Actionable insights: Raw data isn't enough. Your clients want to know what to do, not just see charts. The best tools surface recommendations alongside the metrics.
The best GEO tools for agencies
1. SearchSeal
Pricing: $99/month (Starter) or $199/month (Pro) with annual billing, discounted from $129 and $229 monthly
What it does: SearchSeal tracks brand visibility across ChatGPT, Gemini, Perplexity, and Claude with daily monitoring and sentiment analysis. The platform was built with agencies in mind, offering white-label generated reports you can share directly with clients and multi-brand support that lets you manage your entire roster from one account.
Agency-specific features: White-label PDF reports, unlimited brands on Pro, competitor tracking per client, and no per-seat fees so your whole team can access the platform. The Pro tier also includes localized prompts for clients operating in multiple markets.
Best for: Agencies wanting dedicated AI visibility tracking at a price point that doesn't destroy margins. Particularly strong for agencies with SMB clients who need GEO but don't have enterprise budgets.
2. Otterly.ai
Pricing: Approximately $100-300/month depending on usage
What it does: Otterly focuses on AI search visibility with a clean interface that prioritizes simplicity over feature density. The platform tracks ChatGPT, Perplexity, and Gemini with an emphasis on making the data easy to understand at a glance.
Agency-specific features: Multi-brand dashboards that make it easy to switch between clients, straightforward onboarding that lets you add new brands quickly, and a UI clean enough to screenshare with clients without confusion.
Best for: Agencies that value simplicity and want a tool they can learn in an afternoon. Good choice if your team is new to GEO and you want minimal learning curve.
3. Semrush AI Visibility
Pricing: Starts at $199/month as part of Semrush One bundle, agency plans vary
What it does: Semrush added AI visibility tracking to their existing SEO platform, covering ChatGPT and Google AI Overviews. The integration means you can correlate traditional SEO performance with AI visibility in a single dashboard.
Agency-specific features: If you're already using Semrush for client SEO work, adding AI visibility keeps everything in one place. Agency plans offer client management features, though pricing scales with the number of projects.
Best for: Agencies already invested in the Semrush ecosystem. Less ideal if you only need AI visibility since you're paying for a full SEO suite whether you use it or not.
4. SE Ranking
Pricing: Varies by plan, AI toolkit available as add-on
What it does: SE Ranking's AI Search Toolkit tracks brand mentions across ChatGPT, Gemini, Google AI Overviews, and Perplexity. The platform emphasizes competitive analysis and historical tracking.
Agency-specific features: Agency plans with client management, the ability to white-label the interface, and pricing that works better for agencies than pure per-seat models. The traditional SEO tools included can replace other parts of your stack.
Best for: Agencies looking for a Semrush alternative that combines traditional SEO and AI visibility at a lower price point.
5. Scrunch AI
Pricing: Enterprise pricing (contact for quote)
What it does: Scrunch AI is built for large-scale brand monitoring with enterprise-grade features, custom reporting, and dedicated support. The platform handles complex multi-brand portfolios and offers API access for custom integrations.
Agency-specific features: Advanced segmentation for large client rosters, custom reporting templates, and white-glove onboarding. API access lets you build GEO data into your own client dashboards if needed.
Best for: Large agencies with enterprise clients who have significant budgets. If your average client retainer is under $10k/month, this probably isn't for you.
6. LLMrefs
Pricing: Free tier available, paid plans for more keywords
What it does: LLMrefs takes a keyword-based approach to AI visibility tracking, letting you import existing SEO keyword lists and see how visible brands are for those terms across major LLMs. The free tier is generous enough to test the concept before committing budget.
Agency-specific features: Unlimited projects on all accounts, which means you can set up tracking for multiple clients without paying per brand. The keyword-focused approach feels familiar if your team thinks in SEO terms.
Best for: Agencies testing the GEO waters before fully committing, or those with tight budgets who need something functional without upfront investment.
Comparison table
| Tool | Starting Price | Multi-Brand | White-Label Reports | Best For |
|---|---|---|---|---|
| SearchSeal | $99/mo | ✓ | ✓ | SMB-focused agencies |
| Otterly.ai | ~$100/mo | ✓ | Limited | Simplicity-first agencies |
| Semrush | $199/mo | ✓ | ✓ | Existing Semrush users |
| SE Ranking | Varies | ✓ | ✓ | Budget-conscious agencies |
| Scrunch AI | Enterprise | ✓ | ✓ | Large agencies |
| LLMrefs | Free | ✓ | — | Testing before buying |
How to pitch AI visibility to your clients
Once you have a tool in place, you need to sell the service to clients. Here are talking points that work:
"Your competitors are already doing this." Run a quick audit showing which competitors appear in ChatGPT for relevant queries. Nothing motivates action like seeing a rival get mentioned while they don't.
"This is where your customers are going." ChatGPT has hundreds of millions of weekly users. Buyers are asking AI for recommendations before they Google. If you're not showing up, you're invisible to a growing segment of your market.
"We can track and improve it." Unlike the early days of SEO where visibility was a mystery, you can measure AI visibility today and take concrete steps to improve it. Position this as a data-driven service, not guesswork.
"It complements what we're already doing." GEO isn't replacing SEO, it's layering on top. The content and authority building you're already doing for clients helps their AI visibility too. This is an expansion of services, not a pivot.
Getting started
If you're new to offering GEO services, start small. Pick two or three clients, run audits of their current AI visibility, and present the findings. You'll learn what resonates and refine your pitch before rolling it out to your full roster.
For a deeper look at the full landscape of AI visibility tools beyond agency-specific needs, see our complete guide to AI visibility tools in 2026.
SearchSeal's white-label reports and multi-brand support make it easy to add AI visibility to your agency's services without adding complexity to your workflow. Start a trial and see how your clients are showing up in AI search today.
