Best AI Visibility Tools in 2026: 7 Platforms to Track Your Brand Across ChatGPT and Gemini
Compare the top AI visibility and GEO tools for tracking your brand in AI Models (ChatGPT, Gemini, Perplexity, and Others)
Your customers are asking ChatGPT for recommendations, and you need to know whether your brand shows up in those answers. AI visibility tools track how often language models mention your brand, what they say about you, and how you compare to competitors. Here are the best options in 2026.
Why you need an AI visibility tool
Traditional SEO tools tell you where you rank on Google, but they can't tell you what happens when someone asks ChatGPT "what's the best project management tool for startups?" That's a blind spot most companies don't even know they have.
AI visibility tools solve this by running prompts across ChatGPT, Gemini, Perplexity, and other language models, then tracking whether your brand appears, how it's positioned, and which competitors show up instead. This practice is part of generative engine optimization (GEO), and it's becoming essential as more buyers shift their research to AI assistants.
What to look for
When evaluating AI visibility tools, focus on these criteria:
- Model coverage: Does it track ChatGPT, Gemini, Perplexity, Claude, or just one platform? Broader coverage gives you a more complete picture.
- Tracking accuracy: Some tools rely on APIs while others scrape actual interfaces. The methodology affects how reliable your data is.
- Actionable insights: Raw mention counts aren't enough. You want sentiment analysis, competitor comparisons, and recommendations for improvement.
- Pricing transparency: Some platforms bundle AI visibility into larger suites, which can be overkill if you only need LLM tracking.
The 7 best AI visibility tools
1. SearchSeal
Pricing: $99/month (Starter) or $199/month (Pro) when billed yearly, with monthly options at $129 and $229
What it does: SearchSeal tracks your brand visibility across ChatGPT, Gemini, Perplexity, and Claude with daily monitoring across custom prompts. The platform focuses on sentiment analysis rather than just citation counting, which gives you a clearer picture of how AI models actually perceive and position your brand.
Standout features: Competitor tracking, 20+ language support, and white-label generated reports that agencies can share directly with clients. The Pro tier includes localized prompts for brands operating in multiple markets.
Best for: SMBs and marketing teams who want dedicated AI visibility tracking without paying for a full SEO suite they won't use.
2. Semrush AI Visibility
Pricing: Starts at $199/month as part of Semrush One bundle
What it does: Semrush added AI visibility tracking to their existing SEO platform, covering ChatGPT and Google AI Overviews. The Brand Performance Report shows your share of voice, sentiment, and the exact domains LLMs pull from when discussing your brand.
Standout features: Deep integration with Semrush's keyword data, backlink intelligence, and content tools. You can see how your traditional SEO performance correlates with AI visibility.
Best for: Teams already using Semrush who want AI visibility added to their existing workflow. Less ideal if you're starting from scratch since you're paying for tools you may not need.
3. SE Ranking AI Search Toolkit
Pricing: Varies by plan, AI toolkit available as add-on
What it does: SE Ranking's toolkit tracks brand mentions across ChatGPT, Gemini, Google AI Overviews, and Perplexity. The platform emphasizes competitive analysis, letting you benchmark your visibility against specific competitors over time.
Standout features: Historical data tracking, citation frequency analysis, and integration with SE Ranking's broader SEO tools including rank tracking and site audits.
Best for: SEO professionals who want traditional search and AI visibility data in one platform without the Semrush price tag.
4. Otterly.ai
Pricing: Approximately $100-300/month depending on usage
What it does: Otterly focuses specifically on AI search visibility with a clean, simple interface. It tracks ChatGPT, Perplexity, and Gemini with emphasis on ease of use rather than feature density.
Standout features: Multi-brand dashboards make it easy to manage several clients from one account. The onboarding is straightforward and you can be tracking within minutes of signing up.
Best for: Agencies managing multiple brands who want a dedicated AI visibility tool with minimal setup time.
5. Peec AI
Pricing: Custom pricing based on needs
What it does: Peec AI positions itself as an AI search optimization platform rather than just a tracking tool. Beyond monitoring, it provides content recommendations to help improve your visibility in AI responses.
Standout features: Content gap analysis and optimization suggestions based on what's actually getting cited by language models.
Best for: Content teams who want guidance on what to create, not just reports on current performance.
6. LLMrefs
Pricing: Free tier available, paid plans for more keywords
What it does: LLMrefs takes a keyword-based approach rather than prompt-based tracking. You import your SEO keyword lists and it shows how visible your brand is for those terms across major LLMs. The platform automatically generates prompts based on real conversations users have with AI chatbots.
Standout features: Free tier for testing, keyword-focused methodology that feels familiar to SEO professionals, and coverage across ChatGPT, Gemini, Perplexity, Claude, and Grok.
Best for: Budget-conscious teams who want to test AI visibility tracking before committing to a paid tool, or SEOs who prefer thinking in keywords rather than prompts.
7. Scrunch AI
Pricing: Enterprise pricing (contact for quote)
What it does: Scrunch AI is built for large organizations with complex brand portfolios. The platform offers enterprise-grade tracking, custom reporting, and dedicated support for teams managing AI visibility at scale.
Standout features: Advanced segmentation, API access for custom integrations, and white-glove onboarding.
Best for: Large brands and enterprises with significant budgets and complex tracking requirements across multiple products or regions.
Comparison table
| Tool | Starting Price | ChatGPT | Gemini | Perplexity | Claude | Best For |
|---|---|---|---|---|---|---|
| SearchSeal | $99/mo | ✓ | ✓ | ✓ | ✓ | SMBs, agencies |
| Semrush | $199/mo | ✓ | ✓ | — | — | Existing Semrush users |
| SE Ranking | Varies | ✓ | ✓ | ✓ | — | SEO professionals |
| Otterly.ai | ~$100/mo | ✓ | ✓ | ✓ | — | Agencies |
| Peec AI | Custom | ✓ | ✓ | — | — | Content teams |
| LLMrefs | Free | ✓ | ✓ | ✓ | ✓ | Budget-conscious |
| Scrunch AI | Enterprise | ✓ | ✓ | ✓ | ✓ | Large brands |
Which one should you pick?
If you're an SMB or marketing team: SearchSeal gives you dedicated AI visibility tracking across all major platforms without paying for SEO features you don't need. The sentiment analysis and competitor tracking provide actionable data at a price point that makes sense for smaller teams.
If you're already using Semrush: Adding their AI visibility module keeps everything in one place. You'll pay more, but the integration with your existing SEO workflow may be worth it.
If you're an agency: SearchSeal's white-label reports or Otterly's multi-brand dashboards both work well. Your choice depends on whether you want broader model coverage (SearchSeal) or simpler setup (Otterly).
If you're testing the waters: Start with LLMrefs' free tier to understand what AI visibility tracking looks like before committing budget.
If you're enterprise: Scrunch AI or Semrush Enterprise AIO offer the scale and support large organizations need.
Getting started
Whichever tool you choose, the first step is understanding your current baseline. Run an audit of how your brand appears across ChatGPT, Gemini, and Perplexity today so you have something to measure against. If you want to do this manually before investing in a tool, see our guide on how to audit your brand across AI agents in one day.
Once you have visibility data, the real work begins: structuring your content so AI models cite you and monitoring whether your improvements translate to better positioning over time.
