How to Audit Your Brand Across AI Agents in One Day
A repeatable workflow for mapping citations and mentions without engineering time.
Most companies have no idea how language models talk about their brand. They don't know if ChatGPT recommends them, if Claude mentions their competitors first, or if Gemini even knows they exist. This audit framework gives you complete visibility in a single day without any engineering required.
Why this matters now
LLM visibility is the new SEO, and it's become a core part of generative engine optimization (GEO). But unlike traditional search where you can check rankings in 30 seconds, understanding your LLM presence requires systematic testing across multiple models and query types. Most teams skip this because it seems overwhelming.
The companies already doing this are finding competitive advantages. They see higher conversion rates from AI-referred traffic. They catch brand perception issues before they spread. They identify gaps where competitors appear but they don't.
The one-day audit workflow
Morning: Map your query landscape (2 hours)
Start by listing 15-20 queries your ideal customers would ask language models. Organize them into three categories.
Direct queries are the obvious ones where someone is looking specifically for your brand. These include queries like "What is [YourCompany]?" and "Tell me about [YourProduct]" and "[YourCompany] reviews." You want three to five of these.
Problem-solving queries are what people ask when they have a pain point but don't know the solution yet. Think "How do I solve [problem your product addresses]?" and "Best way to [achieve outcome]" and "Tools for [specific use case]." Build five to seven of these based on the problems you actually solve.
Comparison queries are where purchase decisions happen. These look like "[YourProduct] vs [Competitor]" and "Best [category] software" and "Alternatives to [competitor]." Again, five to seven queries here.
Midday: Test across LLMs (3 hours)
Run each query through ChatGPT and Claude and Gemini and Perplexity. For each response, document four things.
First, your mention rank. Are you mentioned first, third, somewhere in the middle, or not at all? Second, the context. Is the framing positive or neutral or negative? Third, which competitors get mentioned alongside you. Fourth, whether the information about your product is actually accurate.
Use a simple spreadsheet with columns for Query, LLM, Mentioned?, Rank, Competitors, and Notes. This creates a baseline you can track over time.
Afternoon: Analyze patterns (2 hours)
Look for patterns in your data across three dimensions.
Visibility gaps tell you where you're invisible. Which queries never mention you? Which LLMs consistently skip you? Where do competitors always rank higher? These gaps are your biggest opportunities.
Content opportunities emerge from inaccuracies and missing information. What do LLMs get wrong about you? What questions could you answer better than competitors? Which use cases are you missing from entirely?
Competitive intelligence often reveals surprises. Your real LLM competitors are often different from your traditional SEO competitors. Pay attention to who keeps appearing when you don't, what messaging they use that seems to resonate, and where you rank higher than expected.
Quick wins from your audit
Within 48 hours of completing this audit, you can take immediate action. Update your website copy to fix inaccuracies that LLMs are spreading about your brand. Create targeted content to fill the gaps where you're not being mentioned. Adjust your positioning to lean into areas where you already rank well. Set up monitoring with SearchSeal to track these queries automatically going forward.
Making this repeatable
Run this audit monthly since LLM training data updates constantly and your competitors are actively working to improve their visibility. Track changes in a simple dashboard that shows total mentions across all queries, average mention rank, queries where you appear first, and competitor appearance frequency.
The teams winning in the LLM era aren't guessing. They're measuring. This audit gives you the baseline, and once you have that baseline, here are 10 ways to improve your visibility.
Edit (Feb 2026): Minor updates for readability and consistency.
Don't want to run this manually every month? SearchSeal automates this entire workflow, tracking your brand across ChatGPT and Claude and Gemini and Perplexity daily so you catch changes before your competitors do.
