SearchSeal vs Otterly.AI
Otterly.AI monitors brand mentions and links in AI answers and audits pages against AI search practices.
How SearchSeal and Otterly.AI differ
SearchSeal measures what reaches and happens on your site: human traffic, AI referrals, conversions and crawler requests. It does not poll chatbot answers, so the two products answer different questions.
Otterly.AI measures
- Brand and link mentions in answers from ChatGPT, Perplexity, Google AI Overviews and other engines
- Prompt-level tracking over time
- GEO audits that score pages against AI search practices
SearchSeal measures
- Pageviews, privacy-safe daily visitors and sessions, and acquisition sources
- Human referrals from AI products, goals, conversion rates and same-day attributed revenue
- Real requests from AI crawlers, including requested paths and HTTP outcomes
- Observed evidence with explicit limits: crawler unknown is never rendered as zero
Side by side
| Decision factor | Otterly.AI | SearchSeal |
|---|---|---|
| Data source | Prompts sent to chatbots, graded answers | Your own traffic: browser analytics and crawler evidence |
| What a number means | Estimated visibility or share of voice | Observed visits, outcomes or crawler requests |
| Repeatability | Answers change between prompt runs | First-party evidence you can re-check |
| Sees your infrastructure | No. It observes answers, not your servers | Yes. SearchSeal measures first-party browser and crawler traffic |
| Setup | Add your brand and prompts to track | Install the tracker; add a crawler source when needed |
When Otterly.AI fits
You want simple, affordable tracking of how often AI answers mention or link your brand, plus page audits with concrete suggestions.
When SearchSeal fits
You want first-party analytics and outcomes, including human AI referrals and per-page crawler evidence.
Many teams run both. They answer different questions.
See all comparisonsSimple website analytics with AI visibility built in
See visitors, sources, goals, revenue, and AI referrals, plus separate crawler evidence.
Free under 1,000 pageviews a month on a single site. No credit card.