SearchSeal vs Scrunch
Scrunch is an Agent Experience Platform with Agent Traffic analytics, AI Referrals and a layer for serving AI-specific content.
How SearchSeal and Scrunch differ
Scrunch and SearchSeal both observe real AI agent traffic. Scrunch combines Agent Traffic and AI Referrals with AXP, which serves an agent-specific page version. SearchSeal keeps observation and diagnosis separate from content delivery.
Scrunch measures
- AI agent requests by page, time and purpose
- Training, indexing and user-retrieval traffic as separate categories
- Brand presence, citations and human referrals from AI platforms
SearchSeal measures
- Pageviews, privacy-safe daily visitors and sessions, and acquisition sources
- Human referrals from AI products, goals, conversion rates and same-day attributed revenue
- Real requests from AI crawlers, including requested paths and HTTP outcomes
- Observed evidence with explicit limits: crawler unknown is never rendered as zero
Side by side
| Decision factor | Scrunch | SearchSeal |
|---|---|---|
| Crawler data | Real agent traffic through CDN, host and API integrations | Real crawler traffic through Cloudflare or access logs over HTTPS |
| Purpose | Training, indexing and retrieval | Training, search, assistant and unknown |
| Answer monitoring | Yes | No. SearchSeal does not poll chatbots |
| Content delivery | Can detect AI traffic and serve optimized content through AXP | None. SearchSeal observes and reports |
| Scope | Enterprise agent experience platform | Website analytics with AI referral and crawler visibility |
Both products use real traffic. SearchSeal does not rewrite or serve alternate content to crawlers.
When Scrunch fits
You want answer monitoring, agent traffic, AI referrals and an AI-specific content layer in one platform.
When SearchSeal fits
You want simple analytics and conversion outcomes beside observation-only crawler evidence, REST access and MCP access.
Many teams run both. They answer different questions.
See all comparisonsSee how AI answers talk about your brand
Inspect saved answers, brand mentions, competitors and citation sources.
SearchSeal is in private beta. Public plans and pricing will follow.