SearchSeal vs Scrunch
Scrunch is an Agent Experience Platform with Agent Traffic analytics, AI Referrals and a layer for serving AI-specific content.
Scrunch and SearchSeal both observe real AI agent traffic. Scrunch combines Agent Traffic and AI Referrals with AXP, which serves an agent-specific page version. SearchSeal keeps observation and diagnosis separate from content delivery.
Scrunch measures
- AI agent requests by page, time and purpose
- Training, indexing and user-retrieval traffic as separate categories
- Brand presence, citations and human referrals from AI platforms
SearchSeal measures
- Pageviews, privacy-safe daily visitors and sessions, and acquisition sources
- Human referrals from AI products, goals, conversion rates and same-day attributed revenue
- Real requests from AI crawlers, including requested paths and HTTP outcomes
- Observed evidence with explicit limits: crawler unknown is never rendered as zero
Side by side
Crawler data
Scrunch
Real agent traffic through CDN, host and API integrations
SearchSeal
Real crawler traffic through Cloudflare or access logs over HTTPS
Purpose
Scrunch
Training, indexing and retrieval
SearchSeal
Training, search, assistant and unknown
Answer monitoring
Scrunch
Yes
SearchSeal
No. SearchSeal does not poll chatbots
Content delivery
Scrunch
Can detect AI traffic and serve optimized content through AXP
SearchSeal
None. SearchSeal observes and reports
Scope
Scrunch
Enterprise agent experience platform
SearchSeal
Website analytics with AI referral and crawler visibility
Both products use real traffic. SearchSeal does not rewrite or serve alternate content to crawlers.
When Scrunch fits
You want answer monitoring, agent traffic, AI referrals and an AI-specific content layer in one platform.
When SearchSeal fits
You want simple analytics and conversion outcomes beside observation-only crawler evidence, REST access and MCP access.
Many teams run both. They answer different questions.
Related comparisons
Simple website analytics with AI visibility built in
See visitors, sources, goals, revenue, and AI referrals, plus separate crawler evidence.
Free under 1,000 pageviews a month on a single site. No credit card.