The questions potential clients ask
Choose questions about your practice areas, fees and locations. Adapt these example questions; they have no recorded answers or results: “Best divorce lawyer in [city]?”, “How do I choose a personal injury lawyer?”, “Employment lawyer for unfair dismissal in [city]?” and “What does a [practice area] lawyer cost?”
You choose which questions SearchSeal checks. Keep the location in the wording when it belongs in the question, and select the country and language for the check.
What we check every day
Every paid plan checks each chosen question daily on Google AI Overviews, ChatGPT, Gemini and Perplexity. SearchSeal saves each answer with its date, full text, an excerpt, firm and rival mentions, and the source links returned. A position is recorded only when an answer contains a numbered or ranked list.
For Google AI Overviews, we run one search per question in its country and language. A city in the wording does not make collection city-specific. If Google shows no overview that day, nothing is saved. A returned source link does not prove the answer used or cited that page.
Where page fixes belong
Practice area pages, lawyer profiles, a fees page and articles that answer client questions are places to review on your own site. Actions can include Correct a fact, Improve a page, Write a page, Rewrite title and description, or Get indexed. Each fix has evidence, a page URL, a ready-to-use draft and an impact rating.
Legal directory listings are elsewhere. A Get listed action can point to work outside your site; the Where tag distinguishes Your site from Elsewhere. The ranked fix queue connects each action to the question and AI tool it came from.
What stays with your firm
Your firm remains responsible for its legal content and whether its pages meet advertising rules for lawyers. SearchSeal gives no legal advice and does not check compliance with those rules.
We cannot promise that an edit will make an AI tool recommend or cite your firm. Answers vary between runs, so SearchSeal tracks how often your firm appears over time. Before-and-after comparisons do not prove that a fix caused a change; other changes can affect the numbers.
Several locations and shared reporting
Every plan includes unlimited brands, with questions pooled across them. Questions can cover several office locations while keeping the relevant city in their wording. Use rival tracking to review which firms appear and which questions name a rival without naming yours.
Each brand gets a Monday email with visibility, top actions and changes, plus a read-only share link for an owner, client or management company. Agencies can use that link for client reporting. See pricing for plans.
FAQ
Can we check the site before creating an account?
The free site check at /check needs no account. Enter a domain to get the brand, its category and up to four suggested rivals from public information. It does not measure AI answers or give a score.
When does a before-and-after comparison appear?
Marking a fix Done snapshots the preceding 14 days, and the after snapshot is taken 14 days later. Each window needs at least 10 answers from at least three questions, or at least 20 answers from fewer questions; otherwise the card says there is not enough data.
Can our team share access?
Pro and Max include unlimited team members. The available roles are owner, admin, member and viewer.