SearchSeal vs Fathom Analytics
Fathom is hosted privacy-first website analytics with a single dashboard, events, revenue values, campaign reporting and cookie-free collection.
How SearchSeal and Fathom Analytics differ
Fathom and SearchSeal both provide simple cookie-free website analytics with events and revenue. Fathom deliberately filters bots from its human dashboard. SearchSeal keeps human analytics separate and preserves AI crawler requests as their own evidence.
Fathom Analytics measures
- Visitors, views, referrers, campaigns, devices, countries and live traffic
- Custom event conversions and ecommerce revenue values
- Aggregated human website activity without cookies or personal profiles
- Human traffic with bots and crawlers filtered from the dashboard
SearchSeal measures
- Pageviews, privacy-safe daily visitors and sessions, and acquisition sources
- Human referrals from AI products, goals, conversion rates and same-day attributed revenue
- Real requests from AI crawlers, including requested paths and HTTP outcomes
- Observed evidence with explicit limits: crawler unknown is never rendered as zero
Side by side
| Decision factor | Fathom Analytics | SearchSeal |
|---|---|---|
| Primary job | Simple hosted privacy-first analytics | Simple analytics plus separate AI crawler evidence |
| Human analytics | Cookie-free aggregate traffic, events and campaign reporting | Cookie-free daily visitors, sessions, sources, goals and revenue |
| Bots | Filtered out to keep the dashboard focused on humans | Excluded from human analytics and retained in a separate crawler module |
| Revenue | Revenue values attached to event conversions | Same-day revenue attributed to goals and acquisition sources |
| Hosting | Hosted service with EU isolation for EU visitor data | Hosted service with connected browser and crawler sources |
When Fathom Analytics fits
You want a mature hosted privacy analytics product, long data retention, client reporting and event-based revenue in a focused dashboard.
When SearchSeal fits
You want comparable simple analytics while also retaining a separate record of AI crawler requests and access outcomes.
Both simplify human analytics. SearchSeal adds the crawler evidence Fathom filters out.
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SearchSeal is in private beta. Public plans and pricing will follow.