SearchSeal vs Google Analytics
Google Analytics measures human visitors: sessions, conversions, acquisition channels. Known bot traffic is excluded by design.
Analytics measures your human visitors and filters bots out by design. SearchSeal measures exactly the traffic Analytics throws away.
Google Analytics measures
- Human sessions, page views and conversions
- Acquisition channels and campaign performance
- Audience and engagement metrics, with known bots filtered out
SearchSeal measures
- Real requests from AI crawlers to your site: GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot and others
- Which pages each crawler read, and the HTTP outcome of every request
- Whether robots.txt or your host is blocking a crawler
- Observed counts with labeled coverage. Unknown is shown as unknown, never as zero
Side by side
Who it counts
Google Analytics
Humans. Known bots are excluded
SearchSeal
AI crawlers. Humans are not tracked at all
Collection
Google Analytics
JavaScript tag in the browser, which most crawlers never execute
SearchSeal
Server-side: Cloudflare OAuth or access logs
Overlap
Google Analytics
None
SearchSeal
None. The two measure disjoint traffic
A crawler that fetches your page rarely runs your analytics tag, so this traffic is invisible to Analytics twice over: filtered as a bot, and never collected in the first place.
When Google Analytics fits
Always, for human traffic. This page exists because people ask, not because the tools compete.
When SearchSeal fits
When you want to see the machine traffic your analytics stack was built to ignore.