SearchSeal vs Google Analytics
Google Analytics measures human visitors: sessions, conversions, acquisition channels. Known bot traffic is excluded by design.
How SearchSeal and Google Analytics differ
Google Analytics and SearchSeal both measure human website traffic and conversions. SearchSeal is deliberately smaller, privacy-friendly, and adds separate AI referral and crawler evidence.
Google Analytics measures
- Human sessions, page views and conversions
- Acquisition channels and campaign performance
- Audience and engagement metrics, with known bots filtered out
SearchSeal measures
- Pageviews, privacy-safe daily visitors and sessions, and acquisition sources
- Human referrals from AI products, goals, conversion rates and same-day attributed revenue
- Real requests from AI crawlers, including requested paths and HTTP outcomes
- Observed evidence with explicit limits: crawler unknown is never rendered as zero
Side by side
| Decision factor | Google Analytics | SearchSeal |
|---|---|---|
| Who it counts | Humans. Known bots are excluded | Humans in analytics; AI crawlers in a separate evidence module |
| Collection | JavaScript tag in the browser, which most crawlers never execute | Lightweight browser tracker plus optional server-side crawler sources |
| Overlap | Pageviews, sessions, sources, goals and revenue | The same core job, with simpler scope and daily visitor identity |
| AI visibility | AI referrals may appear as referral traffic | AI referrals are labeled, with separate crawler requests and access issues |
Both products measure human website activity. SearchSeal keeps its browser analytics and crawler evidence separate because crawlers rarely execute analytics tags.
When Google Analytics fits
You need Google’s broader analytics and advertising ecosystem, cross-day user journeys, audiences, or advanced exploration.
When SearchSeal fits
You want simple privacy-friendly analytics, AI referral and conversion tracking, and crawler evidence in one product.
There is direct overlap. Choose based on the scope and evidence you need.
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SearchSeal is in private beta. Public plans and pricing will follow.