SearchSeal vs Google Analytics
Google Analytics measures human visitors: sessions, conversions, acquisition channels. Known bot traffic is excluded by design.
Google Analytics and SearchSeal both measure human website traffic and conversions. SearchSeal is deliberately smaller, privacy-friendly, and adds separate AI referral and crawler evidence.
Google Analytics measures
- Human sessions, page views and conversions
- Acquisition channels and campaign performance
- Audience and engagement metrics, with known bots filtered out
SearchSeal measures
- Pageviews, privacy-safe daily visitors and sessions, and acquisition sources
- Human referrals from AI products, goals, conversion rates and same-day attributed revenue
- Real requests from AI crawlers, including requested paths and HTTP outcomes
- Observed evidence with explicit limits: crawler unknown is never rendered as zero
Side by side
Who it counts
Google Analytics
Humans. Known bots are excluded
SearchSeal
Humans in analytics; AI crawlers in a separate evidence module
Collection
Google Analytics
JavaScript tag in the browser, which most crawlers never execute
SearchSeal
Lightweight browser tracker plus optional server-side crawler sources
Overlap
Google Analytics
Pageviews, sessions, sources, goals and revenue
SearchSeal
The same core job, with simpler scope and daily visitor identity
AI visibility
Google Analytics
AI referrals may appear as referral traffic
SearchSeal
AI referrals are labeled, with separate crawler requests and access issues
Both products measure human website activity. SearchSeal keeps its browser analytics and crawler evidence separate because crawlers rarely execute analytics tags.
When Google Analytics fits
You need Google’s broader analytics and advertising ecosystem, cross-day user journeys, audiences, or advanced exploration.
When SearchSeal fits
You want simple privacy-friendly analytics, AI referral and conversion tracking, and crawler evidence in one product.
There is direct overlap. Choose based on the scope and evidence you need.
Related comparisons
Simple website analytics with AI visibility built in
See visitors, sources, goals, revenue, and AI referrals, plus separate crawler evidence.
Free under 1,000 pageviews a month on a single site. No credit card.